Crisis: efectos en las condiciones de vida de los gallegos / دانلود فایل

مشخصات کلی Crisis: efectos en las condiciones de vida de los gallegos

نویسنده کتاب (Author):

Universidade da Coruña. Facultade de Economía e Empresa; Calvo Couto, Estefanía

انتشارات (Publisher):

2016

ویرایش و نوع فایل (Edition/Format):

 Thesis/dissertation : Thesis/dissertation : eBook : Spanish

منبع (Database):

WorldCat

عنوان ژورنال (Publication):

httphdl-handle-net218318063

موضوع (Subject):

Encuesta de condiciones de vida       Técnicas de muestreo       Indicadores       View all subjects      

توضیحات خلاصه (Summary):

[Resumen]: A lo largo de este trabajo vamos a ver la importancia de la estadística a nivel general, y de las técnicas de muestreo y las técnicas descriptivas en partircular. Por supuesto también se destacará la importancia de las encuestas, centrándonos en la encuesta de condiciones de vida. Gracias a dicha encuesta, una de las más importantes realizadas en España por el Instituto Nacional de Estadística (INE), llevaremos a cabo un análisis de las tasas más importantes para analizar los cambios, a nivel socioeconómico que hemos sufrido los gallegos como consecuencia de la crisis. Sin embargo, en este trabajo se va a profundizar en aspectos que van más allá del nivel de paro, de inflacción, etc… Lo que vamos analizar partiendo de la tasa de variación de la renta es cómo esta disminución ha afectado a los jóvenes gallegos, sin oportunidades económicas que le permitan una emancipación a una edad temprana, o mujeres que tienen que posponer su reloj biológico porque las condiciones económicas no garantizan una buena calidad de vida ni seguridad para tener hijos.[Abstract]: Throughout this paper we will see the importance of statistics in general terms, sampling techniques and descriptive techniques particulary. Of course we will emphasize as well the importance of surveys, focusing on living conditions survey. Thanks to this survey, one of the most important conducted in Spain by Instituto Nacional de Estadística (INE), we will carry out an analysis of the most important rates to see the socioeconomic changes that Galician people have suffered as a consequence of the crisis. However, this paper is to deepen in ways that go beyond of unemployment rate, inflation, level, etc… Although starting from them, we will analyze how it has affected young Galician, without economic opportunities that allow them a young emancipation or women who have to postpone their biological clock because economic conditions do not guarantee a good quality of life and security fot their children.  Read more…

ژانر / فرم:info:eu-repo/semantics/bachelorThesis

موضوع:Thesis/dissertation, Internet resource

نوع منبع:Internet Resource

تمام نویسندگان / همکاران: Universidade da Coruña. Facultade de Economía e Empresa; Calvo Couto, Estefanía

شناسه OCLC:979265443

Language Note:Spanish

Content Marketing As Ideology: A Critical Discourse Analysis Approach / دانلود فایل

مشخصات کلی Content Marketing As Ideology: A Critical Discourse Analysis Approach

نویسنده کتاب (Author):

Universidade da Coruña. Facultade de Filoloxía; Chmielewska, Malgorzata

انتشارات (Publisher):

2016

ویرایش و نوع فایل (Edition/Format):

 Thesis/dissertation : Thesis/dissertation : eBook : English

منبع (Database):

WorldCat

عنوان ژورنال (Publication):

httphdl-handle-net218317897

موضوع (Subject):

Content marketing       Ideological discourse       Mental models       View all subjects      

توضیحات خلاصه (Summary):

[Abstract] This master´s thesis provides an approach to content marketing and its application to the online context. To define principal beliefs of the content marketing strategy, it has been approached as an ideology, understood as a belief system. Its ideological framework has been analyzed from the perspective of Critical Discourse Analysis (CDA), in compliance with Teun van Dijk´s sociocognitive theory. This content analysis has been conducted so as to define group schemata of content marketers, their core beliefs, the common ground they share with modern capitalists and marketers in general, as well as main differences between their approach and “traditional” forms of marketing. Moreover, the thesis attempts to identify the presence of content marketing ideology on corporate webpages such as Ikea’s and Apple’s. It has been suggested that the content of the abovementioned websites reflects content marketing ideology. Due to the scope of this master´s thesis, the examined content has been narrowed down to a few subsections of the two sites dedicated to English speakers. First, the work examines marketing strategies used to promote Ikea as a great contributor to the development of modern Swedish society and as a perfect model of one´s home. Second, the Apple´s microsite devoted to teachers has been analyzed to demonstrate how the brand employs content marketing philosophy to promote its image as a perfect model of innovation, creativity and individualism.  Read more…

ژانر / فرم:info:eu-repo/semantics/masterThesis

موضوع:Thesis/dissertation, Internet resource

نوع منبع:Internet Resource

تمام نویسندگان / همکاران: Universidade da Coruña. Facultade de Filoloxía; Chmielewska, Malgorzata

شناسه OCLC:979265441

Language Note:English